The Ultimate Content Curation Glossary

Posted by: Norman Clements


Words matter when it comes to content marketing, especially for content curation.

To help get your content curation on track to succeed, here's the ultimate content curation glossary consisting of 100 related terms.

  1. Aggregate is the collection information on a specific topic and groups them by category. There is no additional commentary or related information added.
  2. Aggregation is an initial step towards content curation a process that involves collecting and grouping web content. It is the selection of the most relevant information on a particular subject in one place. Search engine results are a good example of this.
  3. Articles are pieces of content that are published either on your own media platform or a third party platform.
  4. Audience describes the people who seek and read your information.
  5. Audio is a piece of sound content. It can be the spoken word, music or other sounds.
  6. Blog is a venue for publishing content on a regular basis that includes text, images, video, audio, presentations and PDFs. At its core, a blog is a CMS. It may be associated with an individual or a business.
  7. Book is an extended piece of content covering multiple chapters. It can have one or more authors. Curated publications include works by a set of different writers compiled by an editor.
  8. Brands are short identifiable marketing messages that create emotional bonds with consumers using combination of tangible and intangible factors.
  9. Budget is the money and resources allocated to a business, department or project. It’s usually set for a period of time, generally one year.
  10. Buyer journey is another word for purchase process. It examines the main states of the buying cycle from product need to purchase.
  11. Call-To-Action (aka CTA) is a hook embedded in your marketing that is contextually relevant to entice prospects to take the next step in your process.
  12. Case study provides an example of how your product or service worked for another customer or organization. Customers tend to be unwilling to share specific results.
  13. Categorization describes the assignment of content based on specific features or characteristics. These categories can be placed into hierarchies.
  14. Chart is a visual way of presenting data. They’re useful to give life to numeric information.
  15. Channel identifies the platform where specific content is available to users. Channels may be online or offline.
  16. Chronology is curated content organized based on the timing of events or publication.
  17. Chief content officer  (aka CCO) is a c-level position. This senior executive is responsible for the organization’s content and content strategy to ensure that it is aligned with the business’s goal and delivers appropriate results. This includes content both inside and outside of the organization.
  18. Classification is the tracking all of your organization’s content assets. It includes offline content. This is an important step in a content audit as well as digital asset management.
  19. Co-create is the act of developing fresh content with other people. In terms of content curation, this often refers to round-up posts.
  20. Community-created content (aka User Generated Content or UGC) is information developed by customers and the public. One of the most common forms is ratings and reviews.

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