Take a step back and reflect on your personal experiences, accomplishments and struggles. If you tie those into your brainstorming sessions, you’ll soon see how easy it is to become a thought leader with your unique ideas.
Q: How has social media changed the way we spread our ideas to others? Should we only be approaching others digitally to share our ideas?
A: Social media has made it easier for ideas to spread rapidly and cheaply. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. But the profusion of information has also made it difficult to separate yourself from the noise. That’s why it’s important to have a balanced strategy of online and offline activities to establish yourself as an expert in your field.
I used to work in politics, and one popular saying was that a voter has to be exposed to your name seven times before they’ll even consider voting for you. Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels. In politics, it might be yard signs or bumperstickers or TV ads or doorknocking. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize.
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