Yes, PR Pros, you can do math

by Guest Contributor / TRENDS It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do maths; some of them even sport this statement as a badge …

Avoid these 7 deadly sins of digital marketing

NICK ANNETTS for ClickZ May 21, 2015 Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery. As the saying …