When Should You Call a Social Media Threat a Crisis?

 When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. However, not every pessimistic tweet or Facebook rant should …

Find, Curate and Create compelling content with NewsRokit

Millions of ordinary people, and private, public and ‘not for profit’ organisations throughout the world have one thing in common. They all want to know what is being said about things that interest them most …

Social media for PR: your questions answered

Cision UK’s latest webinar, The State of Social PR, that took place last week, was a raging success. How do we know that? From the comments, questions and observations that continue to pour in from the PRs …

Yes, PR Pros, you can do math

by Guest Contributor / TRENDS It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do maths; some of them even sport this statement as a badge …

Avoid these 7 deadly sins of digital marketing

NICK ANNETTS for ClickZ May 21, 2015 Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery. As the saying …