Cision adds muscle to daily media intelligence briefings

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. Cision, and recently acquired Bulletin Intelligence, provide C-Suite executives of major companies and government leaders with the curated …

The Biggest Hoax in Public Relations

Advertising Value Equivalent (AVE)  – an explanation of a confused measure. PR practitioners who place a value on their work by providing AVE figures to their clients or bosses are not only fooling themselves, but …

Your daily news fix doesn’t have to be a drag…

Latest research shows that most people still get their daily news fix by fishing in the huge information pools of Google and/or Facebook… . But do they catch what they want first time… ? Rarely …

9 ways your media monitoring software should be able to help you

‘Hands Up’ … if you know what clients and prospects are saying about you in real-time … and what about the media, bloggers or influencers? If you cant answer this question, you may be missing …

Can Tech Tools Improve Your Content? – Answer? A big YES!

Jim Dougherty, a regular contributor to the Cision blog shows you how. Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive …

The Ultimate Content Curation Glossary

Words matter when it comes to content marketing, especially for content curation. To help get your content curation on track to succeed, here’s the ultimate content curation glossary consisting of 100 related terms. Aggregate is …

Reuters Institute: UK consumers stumble upon news rather than seeking it out.

Karan Chadda explores UK digital news consumption based on a recent report published by the Reuters Institute and finds that consumers no longer seek out news. Although this is based on UK data there is a …

Speak UP, Stand Out!

We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. But how can you make improvements and advance your career, organization or cause if don’t know where to start? Take a step …

Apple News curation will have human editors

Apple hasn’t talked about it publicly, but the company is hiring human editors that will curate content for its upcoming News app and work with publications to quickly surface breaking stories. When Apple showed off …

Cision Recognized by SIIA for Driving the Future of Communication Software

Cision, the leading global media intelligence provider, today announced that it has been awarded two prestigious Software & Information Industry Association (SIIA) Content CODiE™ Awards for its best-in-class public relations (PR) and social software offerings. …